bkg strip.png

Entrepreneurship is storytelling that solves problems

What exactly that story looks like depends on your business. But some truths are universal. These samples of Quillpower client work illustrate the diverse possibilities for firing up your customer's journey with brand voice storytelling.

Website Rebrand

Valerie McDonnell opened her own social work practice with a DIY website on Wix and a profile on PsychologyToday. 

But she wanted to specialize in sex therapy and needed a website to educate readers about her expertise.

Yet she wasn't sure how to begin.

No stranger to seeking expert help, she turned to Quillpower for long-term brand development and website copywriting.

 

Here's how she rebranded her business, her website, and her social media marketing to become Richmond Institute of Sexual Empowerment (RISE Coaching).

 

With this new rebrand I finally feel like I'm exactly on track with my business, my website, my marketing material, and my path forward into digital education.

–Valerie McDonnell, RISE Sex Coaching

RISE Sex Coaching website hero cover
RISE Sex Coaching website hero cover

press to zoom
Coaching website wireframe
Coaching website wireframe

press to zoom
Brand-story social feed
Brand-story social feed

press to zoom
RISE Sex Coaching website hero cover
RISE Sex Coaching website hero cover

press to zoom

Big Idea Development

Pamela Hock began her career as a forensic psychologist and expert witness on sex offender psychology. After a few years she started her private practice in trauma counseling.

But her story is much bigger than 1-on-1 therapy can contain.

As a survivor of sex trafficking from age 13-18, one of her paths for growing out of trauma is to tell her story on the public stage to help educate audiences and speak for the voiceless.

So how do you connect 2 very different services?

You need a Big Idea to bring it all together.

For Pamela, that took shape as By Any Voice Necessary.

I had absolutely no idea how to market myself as a public speaker. Now I have a way to represent my client work AND my keynotes...and a future podcast!

–Pamela Hock, By Any Voice Necessary

Public speaker website closer CTA
Public speaker website closer CTA

press to zoom
Public speaker website hero cover
Public speaker website hero cover

press to zoom
Trauma counseling website about page blurb
Trauma counseling website about page blurb

press to zoom
Public speaker website closer CTA
Public speaker website closer CTA

press to zoom

Landing Page + Emails

A landing page is part of a customer journey funnel with one specific purpose—whether that's developing leads, email listbuilding, selling a product/course/book, or whatever. It centers around one call to action (CTA) repeated several times throughout the story arc.

Check out this landing page I did for Rise to Intimacy to develop leads for her sex coaching practice.

 

It offers a free PDF download of a relationship communication workpack, and triggers a supplemental automated email sequence—that ends with an exclusive 10% off any coaching package.

Learn the difference between landing page and single page website, what to include in a landing page, and how to use a landing page once it's up.

We downloaded the PDF and it brought up some serious stuff, so we decided we needed help. We replied to the emails and set up a consultation that week.

–JPR, Lipservice participant

bkg strip_edited.png

Brand Journalism

I don't often bring up my journalism background because it's seldom relevant.

 

But sometimes a business's best way to connect with an audience is by sharing in-depth stories about happy customers and staff. 

Benchmark Senior Living is one such company.

Each month I interview residents and staff at various facilities about their experiences and background...and the stories go up on their website and appear in relevant local newspapers—driving website traffic, building trust, and boosting brand awareness.

I often point new prospects toward Paul's stories about the people who make up our community. It helps them understand what they gain here with us.

–Tom Grape, Benchmark CEO

How to write customer/staff spotlights
quillpower

Ready for a website that works for you?

Click below to schedule a discovery call about your hopes & expectations for your website.

Website development copywriter