Choose the right vehicle for the road you're on
Your website offers transport to a better place. Your brand is the guide that leads the way.
Where would you go if you had the right ride?
Website Copy & Development
Wireframe + web copy packages
Rebranding, updating, or even starting fresh—your website is the vehicle for your customer's journey. Keep it clear and simple, but personal and alive with relevant story.
Even if prospective customers find you through social media or word-of-mouth, they'll still check out your website to learn more about you. Make sure you have these 5 crucial website elements.
Cornerstone Content & Pillar SEO
Pillar page packages; ongoing content retainers
A pillar page summarizes a topic and links to several related blog posts (and other content pieces). Pillar organization boosts your SEO because it's user-friendly—which is the prime directive for Google's search bots.
But more importantly it helps your audience learn more about relevant parts of your business. Educated customers are the best customers. That's what content is for.
Email Marketing & Automations
Newsletters; direct response campaigns; automation packages
A healthy and well-groomed email list can carry you places no other marketing vehicle can go. And you can build it relatively cheaply using genuine human storytelling.
If you can convey value through email—and I assure you, you can—then you can set yourself up for massive returns in revenue and brand awareness. And you can automate everything. Imagine that...
.png)
Brand Strategy & Evolution
Brand voice guides; brand strategy and management
If marketing is the story of a better life, branding is the language you tell it in. Brand encompasses more than just logo, color, and font. It's also tone and cadence, vocabulary and narrative pace.
Consistent language for a consistent story—how you solve problems and improve people's lives. Brand voice guides are a MUST if you have multiple people writing or working for you.
Entrepreneurs go where there's no road yet.
Empower your website for the journey.
Recent events have revealed a future carried out mostly online. More than ever before, the customer's journey starts at home—and most likely doesn't leave the building.
So how do you stay afloat in the flood of digitalization?
Answer: Build a boat.
Whatever it is that you do for people, there are valuable aspects & elements you can offer online. From DIY recipes to productivity guides to daily WFH workouts...limited only by your imagination. Teach people something; surprise them with "trade secrets."
Your website is a library of helpful resources all leading to...more resources for having a better life. Priced according to value. If you've adequately explained why & how their life will change—they'll beg you to take their money.
People don't buy things. People buy the better life things bring.
It's your job as a merchant to enchant them with a vision of that brighter future. You weave that spell through the power of words & storytelling.
"I tell stories for a living. But that's on stage in front of an audience. When it comes to writing for my website, my mind goes completely blank. I had this awful template from a big agency and hated it. Paul created a site that actually captures what I do—within my very narrow budget too!"
–Pamela Hock
.png)
.png)
You-Centered Process
DISCOVERY & BRAINSTORM
1.
We'll start with a 15-minute call about your business & website goals. I'll tell you what's working and where there's room for improvement.
If it makes sense for us to talk further, I'll send a customized strategy outline & wordwork proposal. If nothing else, you'll walk away with ideas for content & strategy.
_edite.png)
"Working with Paul was so easy! I had this idea for a holiday oratory for all our members, but no clue how to begin. Paul's enthusiasm and patience turned stress into adventure, as we tried to figure out just what it was I wanted. He helped turn my idea into something magical that people still talk about!"
–Mary Wheeler
YPO Patriot Gold
COLLABORATION & STRATEGY
3.
Quillpower amplifies your voice. To get there, we'll schedule an hour to talk about your business, customers/clients, background & dreams, core values, and mission.
With that we'll build a strategy and I'll start laying the framework. If applicable I'll interview customers/clients to get a feel for their experience. Because that's what all this is about.
_edite.png)
SIGNOFF & LAUNCH
5.
When the copy is polished and ready, I'll send the relevant invoice and then it's onward to the next phase—whether that's publishing, coding, sending, etc.
At this point I'll collaborate, upload, or hand off the words to be injected directly into your digital fuel pump. And you're off to the races...
ONBOARDING & LOGISTICS
2.
If you like what the map shows ahead, we'll schedule a brief strategy session to finalize your scope & scale, according to your goals, budget, and timeline.
Then...contract, deposit, and it's full steam ahead. We'll share a dedicated GoogleDrive folder for all our work together. Other project sharing apps and tools we'll talk about as relevant.
WRITING & REVISION
4.
Each piece rolls out in 3 stages: outline, draft, revision. Exactly what that looks like depends on the project. But you'll always get a chance to review each stage.
Like any language, storytelling is imperfect. And creative projects develop their own voice if you listen. Your business is a living story—so that's what we'll craft.
.png)
"Paul is extremely detail oriented. He develops a clear vision around the best way to support his clients. He's very professional and easy to communicate with. But what's most impressive is that if he feels the thing his client wants is not in their best interest, he cares enough to say so, in an easygoing and non-confrontational way. It's easy to trust that Paul wants the best for his clients."
–Kristen Nicoletti
