Brand & Marketing Services
Roadmapping your journey to success
Recent events have revealed a future carried out mostly online. More than ever, the customer's journey starts on screen—and likely doesn't leave the building.
So how do you stay afloat in this flood of digitalization?
Answer: Build a better boat.
So what if everything you do involves in-person interaction? There's plenty of ways to convey your value & trustworthiness online; to educate prospects on whatever's relevant to how your brand fits into their lives.
Remember: People don't buy things. They buy the better life things bring.
It's your job as the merchant, to enchant virtual visitors with a vision of that brighter future. How? Channel the persuasive power of brand voice & story.
"I tell stories for a living...on stage in front of an audience. Buuut when it comes to writing for my website, my mind goes completely blank. I had this awful template from a big agency and hated it. Paul gave me a website that actually captures what I do—within my very narrow budget too!"
–Pamela Hock
The critical powertrain & control system of your marketing vehicle. Brand is more than just logo, colors, and fonts. It's also how you connect. The impression you make on prospective customers.
A Brand Voice Guide is your definitive user's manual, laying out your standards & expectations for consistency across all your brand messaging. See Quillpower branding services...
Custom turnkey websites; from scratch or punchups
Whether rebranding, updating, or even starting fresh—your website is the vehicle for your customer's journey. Keep it clear and simple, but personal and alive with relevant story.
Even if prospective customers find you through social media or word-of-mouth, they'll still check out your website to learn more about you. See Quillpower website services...
SEO Content Strategy & Creation
Blog article packages; ongoing content retainers
Content isn't what's on your main website pages. Those have SEO too; but content is ongoing new material you pump out (like blog posts, videos, etc) to fuel your searchability & expand your range.
Search bots love fresh unique content. Publishing 1-3 blog posts per month lets you target additional keywords...plus educate your audience on topics. Read about content vs copy in marketing...
Email Marketing & Funnels
Newsletters; direct promo campaigns; automations
Nurture your audience with exclusive value & education, VIP deals, and genuine points of interest. The inbox is one of the most powerful marketing channels available—if you're wanted there.
Want to connect? Email like to a friend: Brief. Intimate. In voice. Enlivened by human stories relevant to your brand. And frequent (or at least regular) to stay top of mind & inbox. Learn more...
You-Centered Process
DISCOVERY & BRAINSTORM
1.
We'll start with a 15-minute call about your business & branding goals. I'll tell you what's working and where there's room for improvement.
If it makes sense for us to talk further, I'll send a customized strategy outline & proposal. If nothing else, you'll walk away with ideas for content & strategy.
COLLABORATION & STRATEGY
3.
Quillpower amplifies your voice. To get there, we'll schedule an hour to talk about your business, customers/clients, background & dreams, core values, and mission.
With that we'll build a strategy and I'll start laying the framework. If applicable I'll interview customers/clients to get a feel for their experience. Because that's what all this is about.
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SIGNOFF & LAUNCH
5.
When the copy is polished and ready, I'll send the relevant invoice and then it's onward to the next phase—whether that's publishing, coding, sending, etc.
At this point I'll collaborate, upload, or hand off the words to be injected directly into your digital fuel pump. And you're off to the races...
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"Working with Paul was so easy! His enthusiasm & patience turned stress into adventure, as we figured out just what I wanted. He helped turn my idea into something magical that people still talk about!"
–Mary Wheeler
YPO Patriot Gold
ONBOARDING & LOGISTICS
2.
If you like what the map shows ahead, we'll schedule a brief strategy session to finalize your scope & scale, according to your goals, budget, and timeline.
Then...contract, deposit, and it's full steam ahead. We'll share a dedicated GoogleDrive folder for all our work together. Other project sharing apps and tools we'll talk about as relevant.
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"Paul is extremely detail-oriented...with a clear vision around how to support his clients. He's very professional & easy to communicate with. But most impressive: if something a client wants isn't in their best interest, he cares enough to say so, in an easygoing and non-confrontational way. You can trust Paul wants the best for his clients."
–Kristen Nicoletti
CREATION & REVISION
4.
Each piece rolls out in 3 stages: outline, draft, revision. Exactly what that looks like depends on the project. But you'll always get a chance to review each stage.
Like any language, storytelling is imperfect. And creative projects develop their own voice if you listen. Your business is a living story—so that's what we'll craft.
What the FAQ?
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Will I suddenly get rich & famous if we work together?Define suddenly. For the most part, marketing is a long game. It involves strategy and laying foundations upon which to grow. Content marketing is about building a library of trusted resources, to support and solidify your audience's connection over time. If you have a large email list, you can make beaucoup bucks in one push—but most of my clients are looking for longterm gains to grow their business goal by goal.
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Can you quillpower something I already wrote?I'm happy to provide copyediting services, as long as you promise to disentangle any emotional attachment to your words and structures. If you're eager to learn the hows & whys of slash-n-burn rewriting, I've got a lot to teach. But if you're likely to be offended by me prompting "What does this add? Anything? Delete"—we'd probably have more fun collaborating from bulletpoints and brainstorms. I've also been known to ghostwrite trade publication articles, leadership speeches, autobiographies, and such like. Handled case-by-case.
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Will you write a sample blog for me?You mean for free? Hell naw. But clients often start with à la carte work before moving into retainer agreements. To test the waters in a meaningful way I suggest starting with a campaign of 3 blogs connected through crosslinks, theme, and/or CTA strategy. That way we'd have 3-4 weeks of analytics to help us decide what comes next.
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Do you manage social media?Depending on your needs, I can help you set your strategy. But my expertise is longform storytelling, not trending hashtags or gaming the algorithms. My most successful clients build their social media output around the blogs, video scripts, and website copy that I write for them.
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Do you ever offer discounts?My service prices usually only go up—but because everything I do is custom fit, there's room for negotiation and bundling. Schedule a call to talk further. I also offer a growing list of free & moderate digital resources for DIY copywriting. Those will sometimes go on discount. Sign up for The Write Stuff newsletter to find out first.
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How do I know what I need?Every business is unique and has different needs & capabilities. Together we'll devise the right strategy & execution to give you the ROI you need for the budget you have. Your business is an evolving entity. You marketing should evolve with it. That's why Quillpower focuses on lasting relationships rather than high turnover. Schedule a call and I'll tell you what's working & what has room for improvement—no cost, no pressure.
