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Choose the right vehicle for the road you're on

The right words in the right arrangement can change the course of human events...or soothe a fretful child to sleep. 

 

Imagine what the right words can do for your website & the people who read it. Where would you go if you had the right ride?

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Website Copy & Development

A picture tells a thousand words—but 8 perfect words sell the camera.

Every business needs an online presence. Dazzling aesthetic catches the eye; but what matters most is the words that resonate with the people whose problems you can solve.

 

Think of your ideal customer, on a journey to a better life.​ Your website is where they stock up on tools & supplies for the trip. Their narrative is unfolding, whether you're controlling it or not.

Blog Content & SEO Strategy

Quillpower channels your words and distills them into rocket-fuel.

What matters more than a starship's appearance is the engine that drives it. In marketing, the engine is story; and its fuel...is words. For as long as people use words to search Google—websites need words to get found. 

The easiest way to fuel your Search Engine Optimization is to put out a regular blog full of valuable and engaging lessons & stories about you, your business, and the problems you solve.

Emailing & Direct Response

Drip marketing, automation, autoresponder—by any name, make it sing.

Good emails don't sell things. Good emails tell stories that improve your day, week, month, or even your year. But they're always short and to the point. A quick, personable exchange of wisdom & info.

 

Well-crafted emails are the digital version of gathering at the shop to share pro-tips. They let you bypass the clamor of social media & search-content, instead meeting your customers in the quiet solitude of their inbox.

Brand Strategy & Evolution

Brand is the blood pressure of a business. Make it work for you.

From niche transitions to keyword campaigns, package pricing to passive revenue strategy...if it's a story full of stakes and value, I'm in.

In my heart of hearts I'm a novelist—so I love taking a god's eye view of a narrative strategy (which is what a brand encompasses) and figuring out how to trim it down and punch it up. Consultations handled case by case. Reach out.

 

Entrepreneurs go where there's no road yet.

Empower your website for the journey.

Recent events have revealed a future carried out mostly online. More than ever before, the customer's journey starts at home—and most likely doesn't leave the building. 

 

So how do you, who used to rely on word of mouth or a gorgeous storefront or personal service—how the hell do you stay afloat in the flood of bad news?

Answer: Build a boat.

Whatever it is that you do for people, there are aspects & elements you can offer online. From DIY recipes to productivity guides to daily WFH workouts...limited only by your imagination. Teach people something; surprise them with "trade secrets."

 

Your website is a library of resources all leading to...more, better, pro-level resources. Priced according to value. If you've adequately explained why & how their life will change—they'll beg you to take their money. 

 

People don't buy things for what they get. People buy things for the better life things bring.

It's your job as a merchant to enchant them with a vision of that brighter future. You weave that spell through the power of words & storytelling.

"I'm an international security expert. But clueless about what I needed for my website. Thought it was just facts and info about my business, plus some pics. Paul showed me the potential I had no idea I was completely missing."

–James N.

SecTech Systems

Blog/Content Writing Retainers

The most effective way to market is to teach. It builds trust & value, and ultimately translates into better, smarter customers. Engaging & educational content keep people connecting.

Videos & blog articles drive traffic to your website from social media—and via Search Engine Optimization (SEO), they appear when people search for relevant keywords & phrases.

Quillpower is built around the idea that we're all storytellers using different modes of creative expression. I offer my clients the power to translate their stories into online success.

A LA CARTE


LONGFORM COPYWRITING

  • 2000 words = $500
  • 3100 words = $750
  • 4200 words = $1000
LEAD & LIST BUILDING
  • Opt-in resource = $299-499
  • Form & welcome = $99
  • Landing page = $399
WEBSITE COPY
  • Staff bios = $79 each
  • Covid updates = Complimentary
  • Web pages = $599 each




RETAINER PRICES


SCOUT – 499/month

  • What's included: 2000 words longform copywriting
  • What it's for: 1-3 impactful contacts per month
GUIDE – 749/month
  • What's included: 3100 words longform copywriting
  • What it's for: 3-4 powerful connections per month
PIONEER – 999/month
  • What's included: 4200 words longform copywriting + site upload & SEO formatting
  • What it's for: Weekly content & outreach
See more details




UPGRADES


+ Blog upload & formatting – 49/mo. + Stock feature photo per blog – 19/mo. + Email platform upload & mgmt – 49/mo. + Opt-in resource development – 199-399





COMMON CONTENT WORDCOUNTS

Blog article

Newsletter

Video script

Product review

1000-2100 words

300-500 words

150 words/min

500-1000 words

Welcome sequence

Leadership speech

B-day promo email

Trade pub. feature

750-1200 words

150 words/min

250 words

2500 words

"I asked Paul to cover a complex and emotionally charged topic for our website. He did an excellent job of making our stance clear, logical, and readable. Highly recommend his work to any business who needs to bring clarity to a complex message."

–Erik Greene

CoffeeBooster

Sales Funnels & Email Automations

Email is the best way to connect more deeply with your fans and clientele. With excellent platforms like ConvertKit you can easily automate whole legs of your customer's journey by segmenting an audience based on their own behavior.

Note: These are sample outlines to give you an idea what to expect before we talk about goals & strategy

EMAIL MARKETING PRICES


See full pricing guide





Customer's Journey Website Copywriting

For most businesses, their website is the hub of all online marketing. It conducts the dance of social media, content & SEO, trust & social proof, product/service descriptions, email list building, and so on.

Each business is unique and has different requirements & capabilities for a website. But every business needs certain elements for attracting, informing, and converting visitors into loyal customers.

ESSENTIAL WEBSITE ELEMENTS

Home page

Briefly introduce your business, who it helps & how, and what tools you provide for your customer's journey to a better life.

About page

Introduce the humans behind the business and service experience. Not your resume or life story... unless relevant to your customer's journey.

Services/Products/Value proposition

Explain the problems & how you solve them. Great place for testimonials and links to blog posts about your services.

Blog/Portfolio/Resources

Educate, entertain, exemplify your business & how you help people. Offer valuable resources & wisdom to enlighten your customer's journey.

How you arrange and present those essential elements depends entirely on your goals, budget, and timeline. Bound only by your imagination, creativity, and drive.

A LA CARTE


LONGFORM COPYWRITING

  • 2000 words = $500
  • 3100 words = $750
  • 4200 words = $1000
LEAD & LIST BUILDING
  • Opt-in resource = $299-499
  • Form & welcome = $99
  • Landing page = $399
WEBSITE COPY
  • Staff bios = $79 each
  • Covid updates = Complimentary
  • Web pages = $599 each




RETAINER PRICES


SCOUT – 499/month

  • What's included: 2000 words longform copywriting
  • What it's for: 1-3 impactful contacts per month
GUIDE – 749/month
  • What's included: 3100 words longform copywriting
  • What it's for: 3-4 powerful connections per month
PIONEER – 999/month
  • What's included: 4200 words longform copywriting + site upload & SEO formatting
  • What it's for: Weekly content & outreach
See more details




UPGRADES


+ Blog upload & formatting – 49/mo. + Stock feature photo per blog – 19/mo. + Email platform upload & mgmt – 49/mo. + Opt-in resource development – 199-399





Think you're ready to Quillpower your journey?

Quill hero

Take this brand readiness quiz to find out.

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You-Centered Process

DISCOVERY & BRAINSTORM

It all begins with your complimentary 15-minute call about your business & website. I'll tell you what's working and where there's room for improvement (ex-teacher, remember?).

 

If nothing else, you'll walk away with ideas for content & strategy. If it makes sense for us to talk further, I'll send a customized strategy outline & wordwork proposal.

1.

COLLABORATION & STRATEGY

Quillpower amplifies your voice. To get there, you'll fill out a questionnaire about your origin story, background & dreams, core values, and mission. 

 

Meanwhile I'll coax out stories & company lore. If applicable I'll interview customers/clients to get a feel for their experience. Then comes research; both content & market.

3.

SIGNOFF & LAUNCH

Once the copy is polished and the relevant invoice paid, I'll add the relevant SEO metadata, and it's ready for upload!

If site upload is part of our services agreement, I'll load & format the copy & SEO, and save the piece as a draft. Ready for you to come hit Publish and pump the words into your fuel injector. And then...?

5.

"Working with Paul was so easy! I had this idea for a holiday oratory for all our members, but no clue how to begin. Paul's enthusiasm and patience turned stress into adventure, as we tried to figure out just what it was I wanted. He helped turn my idea into something magical that people still talk about!"

–Mary Wheeler

YPO Patriot Gold

ONBOARDING & DETAILS

If you like what the map shows ahead, we'll schedule a brief strategy session to finalize your scope & scale according to your goals, budget, and timeline.

 

Then when you're ready to move forward, you'll approve the proposal & sign the contract—and when the deposit hits, it's full steam ahead. 

2.

WRITING & REVISION

I'll settle in with my quill & typewriter and get cracking. Just kidding, we'll work through GoogleDocs. Each piece rolls out in 3 stages: draft, revision, polish.

 

Between each stage you'll point out what needs work—without remorse!—I didn't get good at this by shying from critique. This is your voice. Quillpower just stokes the fire. 

4.

"Before we started I had only a handful of friends & family following my Instagram. Now I get new followers every day, and strangers telling me how much they appreciate my relationship coaching stuff. Plus it's never been easier to post: I just pull quotes from our blogs into my Canva templates."

–Valerie McDonnell

Sex therapist

What the FAQ?

A LA CARTE


LONGFORM COPYWRITING

  • 2000 words = $500
  • 3100 words = $750
  • 4200 words = $1000
LEAD & LIST BUILDING
  • Opt-in resource = $299-499
  • Form & welcome = $99
  • Landing page = $399
WEBSITE COPY
  • Staff bios = $79 each
  • Covid updates = Complimentary
  • Web pages = $599 each




RETAINER PRICES


SCOUT – 499/month

  • What's included: 2000 words longform copywriting
  • What it's for: 1-3 impactful contacts per month
GUIDE – 749/month
  • What's included: 3100 words longform copywriting
  • What it's for: 3-4 powerful connections per month
PIONEER – 999/month
  • What's included: 4200 words longform copywriting + site upload & SEO formatting
  • What it's for: Weekly content & outreach
See more details




UPGRADES


+ Blog upload & formatting – 49/mo. + Stock feature photo per blog – 19/mo. + Email platform upload & mgmt – 49/mo. + Opt-in resource development – 199-399





quillpower

Are you ready to write smarter, not harder?

The journey of a thousand miles begins with one 15-minute phone call.

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© 2020 by Paul Blumer / Quillpower