Brand Journalism – Apollo 11 Scientist
If you're doing customer spotlights as part of your content marketing, most of your focus should be on everyday folks who live regular lives that a broad swath of your prospective audience can understand and connect with.
But if you got it, flaunt it.
Because of its quality and renown, Benchmark is home to some very impressive people. Dr. Arthur Winston is one of them. Still sharp as a tack, still a passionate educator, still active enough in the science community to be called upon for advice and emeritus leadership...in his day he was a prominent figure in American science and policy. Here's his story: