Content Explained

How to think about content marketing, and where to begin. Types of content, the purpose of content, and how often you should publish blogs.

Pillar Pages for SEO

Go beyond your SEO keywords to offer organized content that's easy to navigate by topic and boosts your SEO score.

Website Elements

Whatever your industry, there are a few crucial elements your website must have if you want to grow your customer base. Learn the 5 basics here.

Features vs Benefits

People don't buy things. They buy the better life things bring. Don't write about yourself or your company. Copywriting is all about the benefits.

Brand Story Basics

Good marketing is a hero's journey story starring your ideal customer. Your company is the wise guide that shows them how to conquer their foes.

Ideal Customer Avatar

The beginning and end of every marketing venture. This is your audience. Learn everything you can about them and put yourself behind their eyes.