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But that doesn't mean it's easy. And that doesn't mean it comes naturally.

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Content Explained

How to think about content marketing, and where to begin. Types of content, the purpose of content, and how often you should publish blogs.

Pillar Pages for SEO

Go beyond your SEO keywords to offer organized content that's easy to navigate by topic and boosts your SEO score.

Website Elements

Whatever your industry, there are a few crucial elements your website must have if you want to grow your customer base. Learn the 5 basics here.

Features vs Benefits

People don't buy things. They buy the better life things bring. Don't write about yourself or your company. Copywriting is all about the benefits.

Brand Storytelling Basics

Good marketing is a hero's journey story starring your ideal customer. Your company is the wise guide that shows them how to conquer their foes.

Ideal Customer Avatar

The beginning and end of every marketing venture. This is your audience. Learn everything you can about them and put yourself behind their eyes.

The Write Stuff Bookshelf

Write

Writing Prompts

The blank page. The flashing cursor. If you're shivering at the thought, here's an interactive list of prompts to break the ice and set you free.

START WRITING

21 Taglines Bootcamp

Planning a rebrand or website makeover? Invest the bulk of your time in your taglines—cuz that's what people actually read. Try this customer-centric copy exercise.

LEARN MORE

Brand Story Hero

A comprehensive worksheet for developing your Ideal Customer Avatar—the character you guide through your customer journey.

DOWNLOAD PDF

Mission Statement Template

Every brand story starts with a mission statement—but you actually need two. Here's a template worksheet for brainstorming & developing both.

GOOGLEDOC TEMPLATE

Everyone's a writer (including you)

Read

Content Explained

How to think about content marketing, and where to begin. Types of content, the purpose of content, and how often you should publish blogs.

Pillar Pages for SEO

Go beyond your SEO keywords to offer organized content that's easy to navigate by topic and boosts your SEO score.

Website Elements

Whatever your industry, there are a few crucial elements your website must have if you want to grow your customer base. Learn the 5 basics here.

Features vs Benefits

People don't buy things. They buy the better life things bring. Don't write about yourself or your company. Copywriting is all about the benefits.

Brand Storytelling Basics

Good marketing is a hero's journey story starring your ideal customer. Your company is the wise guide that shows them how to conquer their foes.

Ideal Customer Avatar

The beginning and end of every marketing venture. This is your audience. Learn everything you can about them and put yourself behind their eyes.

Write

Writing Prompts

21 Taglines Bootcamp

Brand Story Hero

Mission Statement Template

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