What Is Brand Voice in Digital Marketing?
Brand voice is the style, tone, and vocabulary that make your brand come alive. It’s not your voice; it’s the voice of the guide that...
Brand Persona & Website Development (for a Cannabis Food Scientist)
When Dr. Alan McClure first reached out to me about his cannabis-consulting website project I had to stop and pinch myself. An...
Landing Page & Welcome Sequence – DIY Sex Coaching Resource
New clients often come to me asking for “a website or maybe a landing page” to support their brand story. Never one to get pedantic about...
Setting Goals for SMARTASS Success
It's that time of year again. Soon we'll see gyms swarming. Healthfood aisles stripped bare. Newly polished resumes flying through the...
Big Ideas in Brand Story Marketing
Like many fledgling small business owners and solopreneurs, Pamela Hock googled budget website development services when she started her...
How to Use Content Pillar Pages for SEO
There's a lot of factors that contribute to your search engine optimization (SEO). All related to how people search online for things...