In the name of the Word
Ever since I first held a crayon, I've been completely absorbed by the wizardry of storytelling. The power of putting pen to paper and projecting images, ideas, whole worlds into other people's thoughts...well who wouldn't be enchanted by such a possibility?
Quillpower is the latest evolution in my unending quest to help people find their voice and tell their story. I do that through 1 on 1 client work—and by sharing what I know in The Write Stuff newsletter.
I'm here for the adventurers, the problem solvers;
the relentless creatives & passionate visionaries invested in rewriting the future.
The tools of marketing change. But the fundamentals don't. You have a product or service that can improve people's lives. Question is, how do you catch their attention and explain yourself in the 3 seconds you have to make an impression?
The answer is storytelling.
Different businesses find success with different marketing channels and technologies. But one thing all successful marketers have in common is understanding how story structures play into human emotions, desires, and concerns—and leveraging that connection into action; through consistent brand voice and story.
Brand story isn't your story. It's not your business' story either. It's the story of your customer's journey toward a better existence than they have right now. Your business is the guide that helps them get there.
Paul has the rare ability of understanding the mindset of people, to create effective & persuasive content that drives them to action. I always recommend Quillpower to my peers who recognize the importance of voice to engage & convert customers.
The Quillpower Mission
My mission is to help you tap into the power of storytelling—to build, inform, and persuade your audience to choose a better version of life.
Hi, I'm Paul Blumer
WRITER, ADVENTURER, FOUNDER
Look around. I'm not like other copywriters. I didn't go to school for marketing or communications. Never worked in some big faceless agency. Instead I studied storytelling. I traveled and talked to people. Learning how to capture the human experience in words.
I realized early that a good story well told can leave a resounding impact on emotions, thoughts, and choices. That's why I went on to get my MFA in narrative writing.
As a writer I solve problems with words. What I write has a mission: to land a payload for the audience. For my novels, that mission is entertainment and thoughtfulness.
When I'm writing for you though, the payload is different—but the principles are the same. We introduce the hero (your customer) and the stakes (what they stand to gain/lose). Then we reveal the unique solution to the problem they face (your product/service). The rest is up to them.
Sounds fun, right? Well it is. And it should be...if you aren't having fun, damn sure your audience isn't either.
Storytelling is the magic that powers all other magic