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In the name of the Word

Once upon a time, a young boy discovered the magic of story...

 

For many years, he studied and practiced with the masters until he learned how to access that power and share it with others to achieve the results they desire.

Learn more about empowering your brand message so you can get found & clicked by people who need your help.

Storytelling is the magic that powers all other magic

AS SEEN IN:

Writing/marketing for The Startup
Cocktail column in Richmond, VA
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How I learned SEO
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Hi, I'm Paul Blumer

FOUNDER & BRAND STORY DIVINER

Look around. I'm not like other copywriters. I didn't go to school for marketing or communications. Never worked in some big juggernaut agency.

 

Instead I studied storytelling. A good story well told can have a resounding impact on emotions, thoughts, and choices. That's why I honed my training with an MFA in writing.

That plus my experience in journalism and as a teacher gives me deep expertise in drawing out compelling stories and crafting them for maximum effect.

As a writer I solve problems with words. What I write has a mission: to land a payload for the audience.

In marketing, your audience is also the hero of your brand story. Every bit of your message, wherever it appears, holds up a mirror showing a piece of your ideal customer's journey to improving their life.

Sounds fun, right? Well it should be...if you aren't having fun, damn sure your audience isn't either.

Why brand story matters

The Quillpower Mission

We help small businesses & entrepreneurs empower their brand story—to attract, inform, and persuade their audience to take action for a better life.

About brand story marketing
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Websites and SEO and content strategy...oh my!

The tools of marketing change. But the fundamentals don't. You have a product or service that can improve people's lives—question is, how do you catch their attention and share your message in the 3 seconds you have to make an impression?

Whatever platform, the answer is storytelling.

Different businesses find success with different marketing channels and technologies. But one thing all successful marketers have in common is understanding how storytelling plays into human emotions, desires, and concerns—and leveraging that connection into action.

Brand story isn't your story. It's not your business' story either. It's the story of your customer's journey toward a better existence than they have right now. Your business is the guide that helps them get there.

Paul has the rare ability of understanding the mindset of people, to create effective & persuasive content that drives them to action. I always recommend Quillpower to my peers who recognize the importance of voice to engage & convert customers.

–Jenna B.

FinTech Americas

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quillpower
Marketing and brand voice

Find your voice.
Tell your story.
Make it loud.

Click below to schedule a complimentary call about your hopes & expectations for your website.

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