Clarify your messaging
Connect with the right audience
Deliver a unique experience
Stand out & be more memorable
Stop wasting money on lifeless marketing!
Vibrant brand story & voice are absolutely key for any effective marketing. People make decisions based on emotions. Storytelling is how we tap into that.
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Whatever deep knowledge you have on the technical aspects of digital marketing—none of it matters if you're not connecting on a human level with the people who need your help.
Boring website & flat socials
Lack of focus & connection
Too many voices in the kitchen
Confusing or unclear process
Aimless GoogleAd spends
Without a cohesive brand story & voice, you're just shooting roman candles out into the void. Your audience seeing only obscure flashes of your brand's greatness.
Why you need a Brand Voice Guide
A comprehensive Brand Voice Guide is one of the best investments you can make in marketing your business. It will continue to pay dividends forever—by enhancing your messaging, drawing your audience closer, and uniting your team into one powerful voice... a Megazord of marketing.
Define your brand & purpose
Write so your website converts
Gain cohesion & consistency
Focus & energize your efforts
Outsource with confidence
Save time editing & revising
Want to stand out & catapult your online presence ahead of the competition? A detailed Brand Voice Guide is a precision rocketship toward better connection.
But a professional Brand Voice Guide will cost you at least $3,000-5,000
Solution: Build your own DIY Brand Voice Guide
I know what it's like to run a small business on a budget. Truth is, you may not need a full-blown professional Brand Voice Guide.
With the right structure & knowhow, a smart, creative person can craft their own.
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That's why I decided to open up our Brand Voice Guide template; so folks like you can achieve professional results — without the professional pricetag.
"We love Paul's distinctive & unique style in our Brand Voice & Story Guide. We appreciated the prompt feedback and his ability to grasp essentials from our briefs & comments."
– Anna Zhitareva, Stereotype
What should go into a Brand Voice Guide?
What to include in your Brand Voice Guide depends on your business, as well as who will be using it and what you need it to accomplish.
At Quillpower we organize Brand Voice Guides into 4 parts, each with 4 elements. The exact language depends on the client, but the overall structure is the same.
Brand Story
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Big Idea
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Value statements
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3 brand pillars
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Mission
Brand Voice
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Archetype
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Tone & mood
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Style & cadence
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Wordcloud
Audience
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Pain points
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Fears & desires
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Struggles & triumphs
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Benefits
Marketing Guide
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Taglines & slogan
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SEO brief
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Call to action (CTA)
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Use case examples
Quillpower's Brand Voice Guide template
Use this step-by-step template to craft your own Brand Voice Guide
Whether you do you own marketing, have a team, or contract it out—you'll enjoy peace of mind knowing that anyone messaging for your brand matches your voice & tone.
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Fill out your template step by step, and walk away with a complete draft of your Brand Voice Guide.
Want extra value? Add a 1-on-1 session!
Upgrade your business & marketing:
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Develop strategic brand story & voice
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Understand your audience & connect
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Gain insights about your business
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Learn where brand voice fits in
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Make a plan for what's next
Pricing
Wherever you are in your business journey, it's always a good time to invest in what matters most. How much is the future of your brand worth? Here's your chance to take a big leap forward in all your marketing endeavors.
Get the GoogleDocs template and work through it out on your own. Or opt into the free educational email sequence to get even more value out of it.
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Click for details...
[Brand Voice Coaching] was incredibly helpful for advancing my website & social media. I appreciated Paul's patience and understanding about my lack of techno abilities. Highly recommend!
– Kristine Werth, Silver Rockit Jewelry