Clarify your messaging
Connect with the right audience
Deliver a unique experience
Stand out & be more memorable
Stop wasting money on lifeless marketing!
Vibrant brand story & voice are absolutely key for any effective marketing. People make decisions based on emotions. Storytelling is how we tap into that.
Whatever deep knowledge you have on the technical aspects of digital marketing—none of it matters if you're not connecting on a human level with the people who need your help.
Boring website & flat socials
Lack of focus & connection
Too many voices in the kitchen
Confusing or unclear process
Aimless GoogleAd spends
Without a cohesive brand story & voice, you're just shooting roman candles out into the void. Your audience seeing only obscure flashes of your brand's greatness.
Why you need a Brand Voice Guide
A comprehensive Brand Voice Guide is one of the best investments you can make in marketing your business. It will continue to pay dividends forever—by enhancing your messaging, drawing your audience closer, and uniting your team into one powerful voice... a Megazord of marketing.
Define your brand & purpose
Write so your website converts
Gain cohesion & consistency
Focus & energize your efforts
Outsource with confidence
Save time editing & revising
Want to stand out & catapult your online presence ahead of the competition? A detailed Brand Voice Guide is a precision rocketship toward better connection.
But a professional Brand Voice Guide will cost you at least $3,000-5,000
Solution: Build your own DIY Brand Voice Guide
I know what it's like to run a small business on a tight budget. Truth is, you may not need to spring for a full-blown professional Brand Voice Guide.
With the right structure & knowhow, a smart, creative person can craft their own.
That's why I decided to open up Quillpower's Brand Voice Guide template; so folks like you can achieve professional results — without the professional pricetag.
"I had no idea how much I didn't know about brand voice, and what a difference it makes in marketing. Not only connecting with new leads but also existing customers."
– Elijah B.
What should go into a Brand Voice Guide?
What to include in your Brand Voice Guide depends on your business, as well as who will be using it and what you need it to accomplish.
At Quillpower we organize Brand Voice Guides into 4 parts, each with 4 elements. The exact language depends on the client, but the overall structure is the same.
3 brand pillars
Tone & mood
Style & cadence
Fears & desires
Struggles & triumphs
Taglines & slogan
Call to action (CTA)
Use case examples
Quillpower's Brand Voice Guide template
Use this step by step template to craft your own Brand Voice Guide
Whether you do you own marketing, have a team, or contract it out—you'll enjoy peace of mind knowing that anyone messaging for your brand matches your voice & tone.
Fill out your template step by step, and walk away with a complete draft of your Brand Voice Guide.
Want extra value? Add a 1-on-1 session!
Upgrade your business & marketing:
Develop strategic brand story & voice
Understand your audience & connect
Gain insights about your business
Learn where brand voice fits in
Make a plan for what's next
Wherever you are in your business journey, it's always a good time to invest in what matters most. How much is the future of your brand worth? Here's your chance to take a big leap forward in all your marketing endeavors.
Our Brand Voice Guide has paid for itself and more! I gave it to my team and we've already seen an increase in audience engagement, higher quality leads, and repeat customers.
– Debbie Porter