For businesses who hire creative contractors, a well-written profile of their story and expertise offers a glimpse behind the curtain of what makes your process unique. It also lets you give them a backlink (good for their SEO) which they may reciprocate in a portfolio page.
SPARK Product Development wanted to feature and honor the graphic designer who does their holiday cards and other brand imagery. I interviewed him and wrote it up for their blog as part of our content retainer.