Interviewing your satisfied customers is a great way to connect and show them you care—while getting great testimonials you can share for future prospects.
For best results send them specific questions about their experience. How did your product/service enhance their life? What had they tried before? What can they do now that you've helped them?
This post for SPARK took just 2 email exchanges and some polishing—and now anyone who visits the site can get a real-world picture about what it's like to work with them.
Interested but not sure where to begin this type of brand story content strategy? Reach out and maybe I can help.