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paul blumer
1 min read
Spotlight your customer – SPARK
Interviewing your satisfied customers is a great way to connect and show them you care—while getting great testimonials you can share for...


paul blumer
1 min read
Educational Blog – 3D Printing
How do you write a business blog? Simple—write about what you know. Whatever your industry there's lots of fascinating elements you can...

paul blumer
1 min read
Partner Spotlight – Graphic Designer
For businesses who hire creative contractors, a well-written profile of their story and expertise offers a glimpse behind the curtain of...

paul blumer
1 min read
Brand Journalism – Apollo 11 Scientist
If you're doing customer spotlights as part of your content marketing, most of your focus should be on everyday folks who live regular...

paul blumer
3 min read
Brand Journalism – Benchmark Senior Living
There's more to marketing than just persuasive language and snappy sales pages. At the end of the day marketing is all about illustrating...
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