The other day I got my 2nd Pfizer vaccination. I'll go ahead and pat myself on the back here because I consider vaccinations a community service.
But I also understand people's fears about it. Good taglines take existing fears and turn them into opportunities. Persuasion is perception.
This is also a good "brand" to practice on because it requires a lot of empathy about people's experiences and concerns.
The Pfizer Covid Vaccination:
One small poke in the arm...one giant relief for all your time
Roll up your sleeve and make the world a bit safer
A transparent tattoo for real patriots
Make seeing grandma safe again
Performance enhancing drugs for your immune system
All-access pass to summer concerts and festivals
Blocking deadly protein spikes since 2021
Covid? Never heard of him
A yearlong sigh of relief—free!
Exercise your right to bare arms against a common enemy
Join the exclusive club of Covid immune patriots
Vaccine card: a short petition to remove Covid from your life
Think of a new excuse to dodge the dinner party
Sore arm for a day—or infected lungs for life?
Now with zero nanotechnology!
You’re not a fighter if you can’t take a little jab
Thin metal line: join civilization’s stand against coronavirus
Start practicing your smile again
Reminder: this summer you’ll need sunscreen for your nose
Less hassle and pain than you think
Your exclusive ticket to safe indoor dining
Reflection:
This one was fun. I love getting silly-serious about important things. Obviously a tagline will never change anyone's mind—but it might get someone to read further.