This simple digital download is a website copywriting exercise for practicing short copy—the most difficult and most important type of copywriting.
For small businesses, entrepreneurs, and anyone who's writing websites, 21 Taglines is a structured DIY method for sharpening your ability to begin an eye-catching story about the benefits your brand offers.
The game is this: Pick a brand or product (real or imaginary) and write 21 taglines pointing to the benefits (not the features). Less than 10 words each.
Welcome to 21 Taglines: Brand Story Bootcamp
Tagline writing exercise for brand story websites
Kickstart your brand story in 30 minutes
Unlock your brand voice superpower
Master the art of short brand messaging
Pro copywriter's tool for sharpening brand story
Master the tagline (and other magic spells)
The skeleton key to conversion website copy
TAG, you’re it! How to draw in your audience
Brevity with benefits: writing seductive taglines
The brutal secret of website copywriting
Webcopy writer’s block? Here’s a jackhammer
8/10 read the headline—what makes them read more?
Become a tagline master in 8 short weeks
Better messaging for less time than going to the gym
30 minutes a day keeps the bad writing away
Make every turn of your customer's journey irresistible
Because one blink is all you get to make an impression
The entrepreneur’s solution to ineffective website copy
DIY workshop for budget brand story marketing
30 minutes to conversion website success
No time? Outsource it to your marketing person
The key to this game is going to be lots of brainstorming (which suits me just fine). Bring on the yellow legal pad, flowing pen, good music, and a little pinner—scribbling down everything that comes to mind no matter how stupid. Otherwise it sticks and you can't get rid of it like plaque in the artery of ideation.
I must admit I went a little over the 30-minute mark. But I know that'll change as my mental muscles limber up.