Entrepreneurship is storytelling that solves problems
An effective website shows an evolving snapshot of how your business offers a better version of life.
Quillpower offers an array of copywriting tools to remap your customer's journey and make your website vibrate with your voice & expertise.
"Paul's versatility and creativity made him a natural choice to help us develop and launch our startup website. Landing pages, email sequences, cornerstone content—we'll continue to use his services as we grow and expand our lifestyle brand."
"We struggled for a long time with how to announce the new head of our Nantucket office to clients & contractors. Paul came in and wrote exactly the newsletter we were picturing. He nailed it. All our future writing needs will be through Quillpower."
Woodmeister Master Builders
Where there's a quill, there's a way.
Whatever your business is, you're offering a plot-twist in your customer's life journey. You're that friendly wizard who appears in the nick of time—with the exact right tool they need to surmount their obstacle.
Like any good guide, your job is to explain the stakes and reveal the solution. The rest is up to your customer. Marketing is all just different ways of capturing attention and telling pieces of that story. Different parts of a choose-your-own-adventure leading to a better life.
Don't have time to write what you need?
Feeling uninspired or unsure where to begin?
Ready to evolve your business to the next level?
Quillpower offers custom fit and evolution. It's a storytelling service for building your brand. Read more about what's possible:
PAUL BLUMER writer
My oldest daughter the other day sent one of my blog posts to her friends because one of the sections was so funny. She said, "Mom, you have such funny anecdotes in there. I love your writing." And I said, "You know I have a ghostwriter, right?" And she said, "What? No, damn you're like legit!"
Sex Therapist RVA
Why am I holding this drill?
There's an old saying in advertising: Don't sell the 1/4" drill bit—sell the 1/4" hole.
What it means is, people don't buy things. People buy the better life that things bring.
Copywriting is how you tell the story of that better life.
Trained as a novelist, I'm an expert in character building, raising the stakes, and cutting down to the core of the struggles and successes the hero experiences along the journey. Marketing is just a hero's journey starring your ideal customer.
I'm uniquely prepared to step into the shoes of your customers to tease out the benefits (not the features) of your products and services—and then tell those stories in a consistent narrative voice to focus, enhance, and broadcast your brand.