Indulge in our irregular newsletter—periodic all-singing, all-dancing, brief storied snapshots on writing, life, and business.
Entrepreneurship is storytelling that solves problems
An effective website shows a living snapshot of how your business can improve the reader's life.
Quillpower offers an array of digital marketing tools to remap your customer's journey and make your website vibrate with the power of your brand voice & expertise.
"Paul has an impressive ability to understand our voice and portray our services in a way that our clients connect with—bringing eyes to our website and helping prospects understand the value of working with us."
–Philip O'Connor, Owner
"I was overwhelmed and struggling to verbalize my story and provide the world with a compelling reason to do business with me. Paul made me feel validated and professional. He was able to turn my thoughts and notes into a complete story"
–Kristen Nicoletti
Where there's a quill, there's a way.
Whatever your business is, you're offering a plot-twist in your customer's life journey. You're that friendly wizard who appears in the nick of time—with the exact right tool they need to surmount their obstacle.
Like any good guide, your job is to explain the stakes and reveal the solution. The rest is up to your customer.
Marketing is all just different ways of capturing attention and telling pieces of that story. Different parts of a choose-your-own-adventure that leads either to a better life...or the same old situation.
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Quillpower offers custom fit and evolution for building your brand at your own pace. Read more about what's possible:
PAUL BLUMER founder
My oldest daughter the other day sent one of my blog posts to her friends because one of the sections was so funny. She said, "Mom, you have such funny anecdotes in there. I love your writing." And I said, "You know I have a ghostwriter, right?" And she said, "What? No, damn you're like legit!"
–Valerie McDonnell
Why am I holding this drill?
There's an old saying in advertising: Don't sell the 1/4" drill bit—sell the 1/4" hole.
What it means is, people don't buy things. People buy the better life that things bring.
Copywriting is how you tell the story of that better life.
Trained as a novelist, I'm an expert in character building, raising the stakes, and cutting down to the core of the struggles & successes the hero experiences along the journey. Marketing is a hero's journey starring your ideal customer.
I'm uniquely prepared to step into the shoes of your customers to tease out the benefits (not the features) of your products and services—and then tell those stories in a consistent narrative voice to focus, enhance, and broadcast your brand.
