You're a Genius!

(but you knew that)

Quick! Before you get distracted...

There's never been a better time to level-up your online voice.

The Distracted Genius Guide to Knowing Your Audience helps

busy DIY digital marketers who want to write more effective copy and reach a tuned target audience. 

The FREE printable template demystifies the Ideal Customer Avatar​ for distracted geniuses like you hoping to:

Save time and declutter the writing process

Fine-tune audience and marketing efforts

Sharpen brand storytelling and persuasion

Jumpstart engagement and boost conversion

DIY copywriting help

In fact I use it myself. 

I created this marketing tool to help my own writing process as a pro customer's journey copywriter—serving a diverse array of clients. Then I started sharing it with clients who wanted to understand how copywriting works. 

Paul Blumer is my name. Quillpower is my game.

Once coronavirus struck I decided to make the guide available to anyone stuck at home staring at a screen—wondering how to connect with customers online.

Here's what they're saying:

Get the guide and learn:

Which ICA details you MUST include in any piece of copy

The essential truth at the heart of customer-driven writing

How to frame your stories to reflect your ideal customer

The secret to humanizing the benefits & forging deep connections

How to engage an audience that pays it forward

The Write Stuff guarantee:

Spend just 20 minutes each day with your Distracted Genius Guide and in 1-2 weeks you'll be ready to rewrite your whole customer's journey and launch a powerful new brand voice that's worthy of your business—and more importantly, reflective of your customers.

Ready to kiss brand-writing frustration goodbye?

Get the Distracted Genius Guide to Knowing Your Audience

and free yourself from the narrative void.

Download now for 3 BONUS lessons!

Transform your About page in one day

Better blog writing for growing an audience

Essential email tricks for segmenting ICAs

Welcome to The Write Stuff

Good writing is easy.


-No one

The Write Stuff changed my life.

-Future you