The Distracted Genius Guide

Knowing Your Audience

ICA Lesson 2: Blog basics for human content


40 mins

Any website that wants to get found by people with cash needs evergreen content for Search Engine Optimization (SEO). Usually that comes as a weekly blog of articles relevant to services and clientele. Content can be about anything...benefits, features, industry news, etc.


Think of your blog as a library of knowledge for helping your Ideal Customer Avatar on their quest for a better life using the type of magic you offer.

Copywriting prompt

Use your Distracted Genius Guide to write a guest blog post as your Ideal Customer Avatar explaining something they learned about your product or service.


Link to reliable sources as necessary. Write it in third-person (no I or we) if you can.

Example: A gym owner might publish a guest post from a member explaining how they learned the safe way to deadlift. Or a life coach might post a guest blog from a client about the effects of mindfulness on productivity.

Whatever the topic, use this order:

  1. Grab attention

  2. Describe the problem

  3. Highlight unsuccessful attempts

  4. Reveal the true solution

  5. Explain its uniqueness

  6. Show how it can change a life

  7. Next steps/cliffhanger

  8. Call to action

Start with an outline and bullet the points you want to make. List 3-4 relevant SEO keywords & phrases. Flesh out your points with anecdotes, facts & figures, and other persuasive elements. Tie it all together with a relevant theme.

Remember: write conversationally, like you're telling a story to a peer.

For best results...

Read what you wrote out loud and make notes. Then open a fresh document and write a unique 2nd draft without referring to the previous one.

DIY copywriting tips

Feeling stuck? Use a timer to write in 12-minute intervals. Take breaks between—but don't stop writing when the timer's on.

Need more expert knowledge about crafting killer content? Read this post.


More Free Advice

Posts are coming soon
Stay tuned...