Once upon a time you were a damn decent writer.

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You dotted your eyes and crossed your tease. You earned top marks on papers and even published a thing or two. So why is it so hard now that you're writing for your business? Is it just because you don't have time?

You try to write but it doesn't sound like you.

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You know it should, because your customers are discerning and smart—only persuaded by authenticity. But your About Page sounds stilted, stiff, formal. Academic instead of charming. Not compelling. Not conversational. Not like you at all.

You know that a picture tells a thousand words.

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But you also know that the right words can develop a photo of a teddybear into a nostalgic experience. One perfect caption can lace a black-and-white picture with emotional gold.

You're full of ideas, jam-packed with stories.

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But when you sit down to write a blog post or newsletter, your eyes glaze over. You're too close to the story. Struggling to be objective. Bogged down in the mire of marketing and SEO keywords—and what the hell is conversion strategy??

Your bullshit meter is strong.

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Especially in these uncertain times, you want transparency. You prefer honesty and subtlety...but you also want to provide an unforgettable customer's journey to your ideal clients.

You realize success depends on your website's words and weekly outreach.

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But you're not sure where to begin.